Rural Awareness Tour

Rural Awareness Tour

Cattle Council’s annual Rural Awareness Tour (RAT) provides government officials and key industry stakeholders involved in the development and implementation of federal policies affecting beef cattle producers with an on-the-ground understanding of the beef cattle industry and the affects of government policy. Over 200 senior decision-makers have participated since the first ‘RAT’ in 1991, increasing their awareness of this strong and dynamic industry and developing a comprehensive network with people on the tour (including industry stakeholders, government officials and agribusiness staff) and associated industries at the grass-roots level.

The 2020 Rural Awareness Tour has been posponed due to the coronavirus pandemic with planning underway for a possible tour at the end of the year.

2019 Tour of WA's Kimberly and South-West Regions

2019 Rural Awareness Tour delegates at Lake Preston Feedlot, Myalup WA


The 2019 Rural Awareness Tour was conducted from April 7-12. Participants included 15 Department of Agriculture representatives and one MLA delegate, hosted by Cattle Council’s Tom Dawkins and John McGoverne.

The tour included two days around Broome gaining insight into pastoral cattle production and irrigated fodder at Yeeda Station, indigenous land management and training at ILSC’s Roebuck Plains Station, northern processing at Kimberley Meat Company abattoir and live export preparation at the Roebuck Plains Export Depot.

Two days were spent visiting sites in the south, including the Cullalla pre-export facility, the Muchea saleyards, the La Bergerie feedlot and Lake Preston. The final day was in Perth, with presentations by Margo Andrae, Emma White (KPCA) and Dr Holly Ludeman.

Thanks to Directors Geoff Pearson and David Lovelock for their participation and to WA Farmers and the Pastoralists & Graziers Association of WA for also supporting the 2019 tour.

Earlier Tours

RAT 2018-Queensland Mackay to Rockhampton

RAT 2016- South Australia Limestone Coast

RAT 2015-' Paddock to Plate tour' Tasmania 


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