Cattle Council 2020 AGM Candidates

The following candidates have been nominated for the Cattle Council of Australia board. Six positions are to be held at the upcoming AGM on November 18, 2020.

Directors from AgForce Queensland, LivestockSA, Victoria Farmers' Federation and WA Farmers are all up for election, as are the Northern and Southern Independent Directors. Directors from NSW Farmers, Northern Territory Cattlemen's Association, Pastoralists and Graziers Association of WA and the Tasmanian Farmers and Graziers Association are halfway through their two-year terms and will be up for reelection at the 2021 AGM.

Nominations for five of the six positions have now closed. Nominations for the AgForce Director position has been extended until the first week of November. Selection of the AgForce nominee will be made at its AGM.













Gillian Fennell - Livestock SA Candidate

Gillian Fennell was born and bred in North West Queensland,
before moving to SA almost 17 years ago with her husband and
his family when they sold their Qld holdings and purchased
Lambina Station – a million-acre rangelands cattle station in the
Far North of SA, where they run a herd of Charbray breeders.

Gillian has been a representative on Livestock SA for over 4
years and has served on the Board of Cattle Council Australia
since August 2019.

Gillian is a passionate supporter of regional and remote families
having served as President of the Remote & Isolated Children’s
Exercise for more than 8 years and is a guest writer for The
Gauge – an opinion column in Australian Community Media

She is also a graduate of the Australian Institute of Company














Peter Star - Victoria Farmers' Federation Candidate

Peter, the principal owner of his family-run farm is on 1000
hectares in the Upper Murray Region of North East Victoria, a
prime Angus Beef Cattle and Fat Lamb enterprise, with
properties located at Bethanga and Thurgoona.

Peter’s current extensive roles in the farming industry include:

  • Member of the National Wild Dog Action Plan Coordination
  • Member of the VFF Livestock Council
  • Member of the VFF Land Management Committee
  • CFA – Captain Talgarno Rural Fire Brigade
  • Talgarno Landcare Group.
  • VFF representative on CCA Board (elected 2018).

















Geoff Pearson - Western Australia Farmers' Federation Candidate

Geoff Pearson lives in South West of WA and is a third-generation cattle

He started his career in the dairy industry, moving into all forms of beef
cattle production including large scale breeding and backgrounding,
feeding short fed and long fed 70-450 day product supplying domestic
and international markets. 

He also operates live export holding facilities/depots supplying product
to China, Israel, Indonesia and Vietnam. 

The business also processes up to 25,000 tonnes of grain annually,
supplying its own feedlots and the domestic market.  Geoff sits on the
WA Farmers Federation Livestock Council and Meat Committee Executive
and the Live Export Industry Research Advisory Committee.  

He has been a member of the Cattle Council Marketing, Market Access
and Trade Committee since 2014, and has served as Chair of that
Committee since 2017































Alice Greenup - Independent North Candidate

I am committed to creating a clear sustainable path to profitability in the
beef industry.  

Being part of a unified industry with a proud reputation with a strong,
effective national voice for the beef industry and agriculture is part of my
vision for Australia's future.
In the role as Independent Northern Director for the Cattle Council of
Australian, I hope to represent the spectrum of 46,000 beef producers
who make up this vast industry, from family to corporate businesses.
Alice is a graduate of the Company Directors’ Course, Australian Institute
of Company Directors. She completed a Bachelor of Agricultural Science
(Animal Studies) at the University of Queensland in 1995.  
Alice worked as an Extension Officer for the Queensland Department of
Primary Industries for eight years, educating farmers and beef producers
about: breeding and genetics; nutrition; pasture management; beef cattle
marketing; supply chains; sustainable soil management; and coordinating
large scale education events.
Alice and her husband, Rick Greenup, started Greenup Pty Ltd in 2000
and now operate an extensive EU, grass-fed beef cattle herd of 6000 head
in the North and South Burnett regions of Queensland.
Industry positions
  • Cattle Council of Australia: Integrity Systems & Food Safety, 2019 – Current
  • RMAC, Industry Corporate Affairs Unit, 2019 - Current
  • AgForce, Director, Cattle Board, 2019 - Current
  • Beef Australia, Director: 2003-2006
Professional Memberships
  • AICD, Cattle Council of Australia, AgForce, Beef Australia













Olivia Lawson - Independent South Candidate

Olivia grew up in South Gippsland, Victoria and completed a degree in
Agricultural Science. For the past 20+ years she has operated a seed
stock and grazing enterprise alongside husband Tom based in central
Victoria. Olivia’s background includes working in agribusiness, export,
finance and marketing. She enjoys working with commercial beef
producers on driving profitability through genetic improvement and has
a lifelong passion for sustainable agriculture and biological grazing

Olivia is a strong advocate for the Australian beef industry, and capacity
building through agricultural education.

Since November 2018 Olivia has served on the Cattle Council Board as
the Southern Independent Director. She has also been a member of the
Animal Health, Welfare and Biosecurity Committee, Environment and
Sustainability Committee, and Finance Audit and Risk Committee. Olivia
completed the AICD Course in September 2019.





Representing Your Industry

Any beef producer in Australia can become a Cattle Council member. Membership is $100 (+GST) annually per individual or Property Identification Code (PIC). For those producers who are already members of a State Farming Organisation, the membership fee is waived. Click here for more information on becoming a member.

Become A Member

Contact Us

Contact the Cattle Council of Australia using the form below