Travis Tobin, CEO

Prior to joining Cattle Council in November 2019, Travis was the CEO of Queensland Farmers' Federation for three-and-a-half years. Previous to that Travis was an Adviser and Departmental Liaison Officer in the Office of the Deputy Prime Minister. He was the Director of food export programs and led policy development in the Australian Government Department of Agriculture and Water Resources. During a time of major change in the rice industry, Travis led the transition from government to industry led-extension services. He has worked in agribusiness banking across NSW, Victoria and SA, and held senior roles in the drilling industry managing contracts Australia wide. Travis has formal qualifications in agriculture, business administration, government and project management. He is a graduate member of the Australian Institute of Company Directors.


John McGoverne, Policy Director

Cattle Council's Policy Director, John McGoverne, joined Cattle Council in 2018, transferring from Sheep Producers Australia where he worked from 2016. John has policy experience with Australian Pork Limited and with the Department of Agriculture. As well as extensive farm management experience, John has a Masters of Environmental Management from Charles Sturt University and an Associate Diploma of Farm Management from the former Orange Agricultural College.


Tom Dawkins, Director of Industry Affairs

Tom Dawkins joined Cattle Council as Director of Industry Affairs in 2018. Previously Industry Secretary at the Australian Livestock Exporters' Council, where he commenced in 2015, Tom has a background in agricultural media and rural advocacy. He was Editor of Stock Journal (2008-2010) and Stock & Land (2010-2012) and has degrees from the University of Adelaide in International Studies and Environmental Management.

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Corinne Dooley, Policy Officer

Corinne Dooley joins Cattle Council as Policy Officer and secretariat to the Marketing, Market Access and Trade consultative committee.  Growing up in Canberra, Corinne's first foray into agriculture was through extended families farms in the Southern Tablelands of NSW. In developing a strong interest in the sector, she went on to complete a Bachelor of Arts at The University of Sydney, and joined the National Farmers’ Federation (NFF) in 2008.

Corinne has extensive experience advocating for Australian agriculture across a wide range of policy areas including Trade and Economics, Natural Resource Management and Rural Affairs.


Justin Toohey, Advisor - Animal Health, Welfare and Biosecurity 

Justin’s career originated on his family property in the Southern Highlands of NSW, producing comeback wool, prime lambs and cattle.  After completing his undergraduate studies in Agricultural Science, Justin worked for companies in the meat-chicken industry (genetics) and the dairy industry (livestock management).

Following completion of a Master of Economics degree at the University of New England, Justin joined the US Foreign Agricultural Service in the American Embassy, Canberra, then Cattle Council of Australia.  He served the Council as its fifth Executive Director from 1995 until 2002.

Justin has had a long career with the red meat and livestock industry, including as Company Secretary/Director of CATTLECARE Ltd and Company Secretary of Red Meat Advisory Council Ltd.  He was accepted as a Fellow of the Institute of Company Directors in 1999.


Debbie Frater, Office Manager

Debbie is a small acre farmer and producer of Murray Grey cattle, and joined Cattle Council in 2006 and has been involved in the cattle industry for the past 17 years. For 13 of those years Debbie was a Councillor for the Royal National Capital Agricultural Society (RNCAS) on their cattle committee running the school and open parader competitions, along with junior judging.

Debbie also held the position of Education Councillor coordinating the Schools Workshop Education Day, which invited schools from the ACT and surrounding regions to participate in beef cattle, sheep, wool, alpacas, goats and poultry judging, parading and microphone skills. Both voluntary positions.

Besides running Cattle Council office, Debbie organises Cattle Council quarterly board and consultative committee meetings, accommodation and catering plus is PA/EA to the President and CEO.

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Representing Your Industry

Any beef producer in Australia can become a Cattle Council member. Membership is $100 (+GST) annually per individual or Property Identification Code (PIC). For those producers who are already members of a State Farming Organisation, the membership fee is waived. Click here for more information on becoming a member.

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