Staff

in

 

David Inall, Executive Director

David Inall assumed the position of Executive Director of the Cattle Council of Australia in June 2005. David was previously Livestock Services Manager (Asia & Australia) for Meat and Livestock Australia/Livecorp. In this role, David represented the interests of Australia’s cattle producers and livestock exporters into SE Asia. A considerable amount of David’s time was spent in Asia (principally Indonesia) managing market access and associated trade related activities on behalf of industry. Prior to this David was employed in policy with the NSW Dairy Farmers’ Association. David holds an agricultural degree from the University of Western Sydney (Hawkesbury Agricultural College) and is a Graduate of the Australian Institute of Company Directors.
In his current role, David is required to coordinate and ultimately deliver policy initiatives on behalf of the Australian beef cattle industry. A significant amount of time is also spent managing media and policy issues as well as advocating industry's views to key stakeholders, including members of parliament.

Jed Matz, Deputy Director 

 Jed provides high level advice to the Executive Director and the
Cattle Council regarding policy development, strategic planning, financial management of the council, public relations, corporate governance and membership services. Jed represents the council at meetings with federal ministers, senior public servants, international delegates, industry representatives and producer groups.

Some of Jed's key achievements at Cattle Council include:

  • identifying and negotiating new funding opportunities for the council;
  • negotiation of acceptable welfare standards for land transport of livestock;
  • development and implementation of the Cattle Council Code of Conduct;
  • management of the Australian cattle industries policy 
    response to climate change and the Governments proposed 
    emissions trading scheme.

Jed graduated from the University of Adelaide (Roseworthy) with Bachelor in Agricultural Business majoring in both marketing and international trade, has worked with the Department of Primary Industries and Resources SA, as an English teacher in Japan and with the South Australian Farmers' Federation representing the interests of Sheepmeat, Cattle, Wool, Poultry and Pork Producers.

Paul Fry, Industry and Policy Analyst 

Paul supports the Cattle Council, Executive Director and Policy
Director by providing analysis of industry issues and Government policies and programs.

Paul has a Bachelor of Agribusiness (Farm Management) with honours from Curtin University in Western Australia. Paul also has a Diploma of Government and a Certificate IV qualification in Assessment and Workplace Training. Paul completed the Department of Agriculture, Fisheries and Forestry (DAFF) graduate program in 2004 and worked at DAFF in areas of meat and livestock policy and the Farm Business Improvement Scheme (FarmBIS). Paul also gained experience in analyzing physical and financial performance of livestock enterprises while working for the Victorian Department of Primary Industries in 2005 and Adelaide Bank in 2001. Prior to commencing work with the Cattle Council in July 2007 Paul was managing a feedlot store production enterprise on a 
family owned cattle property in the south west of Western Australia.
Paul grew up on a cattle property and has interests in pasture 
improvement and animal nutrition. 

Debbie Frater, Office Manager

Debbie is a small acre farmer and producer of Square Meaters/Murray Greys and joined Cattle Council in 2006. Debbie is a Cattle Committee member for the Royal National Capital Agricultural Society (RNCAS) or Royal Canberra Show and holds the position of Education Councillor for the RNCAS.

Debbie has been involved in the cattle industry for the past 8 years, having three children involved in junior judging and junior parader programs. After organizing and running the beef cattle junior judging, school and open paraders competitions for 6 years at Canberra Royal Show, Debbie also coordinates the Schools Workshop, which invites schools from the ACT and surrounding regions to participate in beef cattle, sheep, wool, alpacas, goats & poultry judging, parading and microphone skills.

Heidi Dennis, Media and Communications Officer

Heidi holds a double degree qualification in Media Studies and Commerce from the University of Adelaide (2007). In 2003, Heidi attained her certificate II in General Agriculture from Charles Sturt University, NT. Following this, she worked as a jillaroo for Macdonald Pastoral Company on 'Dunbar Station', North QLD.  Previous to joining the Cattle Council in her shared role with the Sheepmeat Council of Australia, Heidi worked as a recruitment consultant for Hays Accountancy and Finance 

Heidi enjoys outback life and is passionate about contributing meaningfully to the agricultural sector. Her family run a mix of merino and organically certified meatsheep and an Angus/Hereford herd on their stations located in the Western Division of New South Wales and Eyre Peninsula, South Australia.