NAB Agribusiness Rising Champions Initiative

Cattle Council aims to inspire, empower and support young people, who are passionate about the Australian beef industry and to provide them with an opportunity to be directly involved. It is vital that the cattle producers and stakeholders of tomorrow are involved in the planning that occurs today. That’s why Cattle Council is offering young people passionate about the Australian beef industry the opportunity to have a say and be heard by the decision makers. 

The NAB Agribusiness Rising Champion Initiative provides participants with the opportunity to network with some of Australia’s key beef industry leaders and provide contacts that will contribute to participant's career progression within the beef industry.

Through the professional development workshop and attendance at the National Gala Dinner participant's are given an insight into the Australian beef industry, Cattle Council of Australia operations, the Department of Agriculture and Water Resources (DAWR) operations and network with industry representatives, sponsors, state farming organisations and parliamentary figures. The opportunity to broaden their interpersonal skills throughout the workshop allows participants to market themselves and learn how to represent themselves in a professional and clear manner.

Cattle Council would like to thank the following for their support in the NAB Agribusiness Rising Champions Initiative:

  • Gold Sponsor: NAB Agribusiness;
  • Silver Sponsor: McDonalds Australia;
  • Media Sponsor: Fairfax Agricultural Media; and
  • State Farming Organisation members of Cattle Council (AgForce Queensland, NSW Farmers' Association, Tasmanian Farmers' and Graziers Association, WA Farmers, Pastoralists and Graziers Association of WA, Northern Territory Cattlemen's Association, Victorian Farmers' Federation, Livestock SA).



2019 Rising Champion Finalists 

Tracey Gowen, New South Wales

Tracey Gowen manages her family’s cattle operation near Uralla, in the New England region of NSW. As both a cattle producer and a trained veterinarian, Tracey’s passion for the beef industry sees her continue to carry out locum vet work to help producers in the region to maximise fertility in their herds and promote good animal health and husbandry. Tracey is a proud member of the Future Farmers Network, Young Graziers Network and Ladies in Livestock initiative.

Emily Pullen, Queensland

Emily Pullen is the CEO of her family’s business, Jim’s Jerky, based outside Toowoomba in QLD. Growing up on her family’s mixed cropping and grazing enterprises on the Northern Downs and Central Queensland, Emily has been involved in the beef industry for most of her life. A trained agronomist, Emily worked primarily in pasture agronomy in the Miles district before winning the Beef Australia Young Ambassadorship which gave her the opportunity to travel to the UK, where she furthered her education in food production and certification.

Emily is passionate about the potential of the Australian beef industry to take a commanding stake in the national and international snacking market, and the role producers play in telling their own story. Emily is looking forward to meeting with and learning from dynamic industry leaders.

Lucy Morris, Western Australia

Lucy Morris is the Livestock Marketing, Export and Production Officer for TW Pearson and Son, a cattle company located in Australind, WA. She is the fourth generation of her family to be actively involved in beef production and has experience across nearly every aspect of the industry, from pastoral property management, to breeding and live export. Lucy grew up on her family’s pastoral station in the Kimberley region of WA and is committed to a career in the beef industry. She is passionate about bridging the gap between consumers and farmers, and promoting research into improving animal welfare outcomes.

Ella Anderson, Tasmania

Ella Anderson manages the breeding program for her family’s beef herd in Mayberry, TAS. The herd produces weaners for the Cape Grim branded beef product, and Ella balances her farm work and cattle management with a full-time position as a Clinical Psychologist. Ella established Cir-Ponds Gelbvieh and Murray Grey Stud with her brother, and is currently the Vice-President of the Australian Gelbvieh Association and a coordinator for Gelbvieh Youth. She is passionate about the need for farmers to tell their stories and educate consumers about food provenance and production, and sees technology and research as playing a major role in this. 

James Campkin-Smith, Victoria

James Campkin-Smith has established his own self-replacing herd of Black Angus cattle in South Gippsland, VIC. Additionally, he manages the family farm, which focuses on trading beef steers. Growing up in Melbourne, James worked in fine dining restaurants in conjunction with his studies and on farm commitments, gaining valuable insight into the full circle of food production.

Holding a Bachelor of Business (Management) and Bachelor of Agricultural Science from La Trobe University, James intends to channel his passion for selective breeding and performance recording toward producing beef that is more favourable to the end consumer. He views the 2018 Rising Champions Initiative as an excellent opportunity to further develop his career by learning from likeminded people and is thrilled to be representing Victoria.

Kate Fairlie, South Australia

Kate Fairlie is a fifth-generation livestock producer, based in the lower South East of SA. Heavily involved in her family’s Angus stud, Kate also works as a Regional Manager for Beachport Liquid Minerals. She developed a passion for the beef industry at a young age, which saw her compete at many cattle events across Australia. By the time she was 21, Kate had been on the former Angus Youth Management Committee and held multiple executive positions.

Kate holds a Bachelor of Agricultural Science and has a keen interest in consumer education, biosecurity, animal welfare, and trying to break the stigma around rural mental health. She is excited to be a part of this initiative to meet likeminded people within the industry and to learn more about the policies and technical side to the Australian beef industry.

Roley James, Northern Territory

Roley James is an entrepreneur, pilot and passionate cattleman with a keen desire to improve the beef industry and develop his family’s cattle business. He left school early to study the beef industry, specifically the effect of phosphorus on breeder herds and the benefits of aviation in the beef industry. Roley spent time in QLD exploring breeding and backgrounding operations. Returning home, he started his own business supplying phosphorous to Northern breeder herds. Roley is a graduate of the RCS Grazing for Profit school, Marcus Oldham’s Rural Leadership Program and has a Diploma of Agribusiness Management. He holds a private pilot licence for his helicopter and plane, which he uses to assist with the running of his family’s cattle business. 

 Further questions can be directly emailed to





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