Retailer demand drives greater premiums

Just under a year after the launch of the Cattle Council of Australia's Pasturefed Cattle Assurance System (PCAS) a major Australian retailer has announced that they will use PCAS to underpin a new brand driving greater premiums for certified producers.
 
Woolworths today revealed that they will be using PCAS to underpin their 'certified grassfed' product which will sit alongside their other niche, premium products.
 
Howard Smith, certified PCAS producer from Rolleston, QLD, praised Teys commitment to providing opportunities for producers.
 
"The uptake of PCAS by a major Australian retailer gives confidence to producers that the demand for pasturefed certified product is set to increase.
 
"We look forward to working with Teys to develop innovative and progressive ways to deliver more significant premiums to producers.
 
"It is great that Teys and Woolworths are recognising the demand that we identified for a premium quality grassfed product and the substantial premium is a good incentive for producers to become certified" Mr Smith said. 
 
 More information on PCAS.
 
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