MEDIA RELEASE

  Plan to guide red meat R&D investment welcomed by CCA

Producer driven levy-payer research delivering real benefits back to the farm gate has been welcomed by Cattle Council of Australia.

 

A plan launched today by the Southern Australia Meat Research Council is set to guide red meat investment in research, development and adoption across the nation’s key grass fed beef production areas.

 

The council was formed last year to gather feedback on the R&D needs of grass fed cattle producers across NSW, Victoria, South Australia and Tasmania. Council members include cattle producers, Meat & Livestock Australia, CSIRO, agencies and universities.

 

Cattle Council of Australia chief executive officer Jed Matz said the plan sought to address some of the major challenges faced by the beef industry.

 

Mr Matz said the plan would encourage collaboration, co-ordination and efficiency of research programs through a regional focus.

 

“The plan provides more than just another list of priorities,’’ he said.

 

“It states a compelling narrative approach, which clearly illustrates the benefits of investment in red meat industry research and development.’’

 

Mr Matz said a compelling story around economic and community benefits was essential when operating in the current challenging funding environment.

 

He said the plan would enable the beef industry to leverage greater R&D investment.

 

The Southern Australia Meat Research Council is a key component of the MLA Consultation Model enabling producers to drive the future direction of levy funded R&D.

 

Mr Matz said there was an emphasis on development within each region represented in the SAMRC.

 

“Cattle Council is supportive of the plan as it will help facilitate investment from government and research partners in red meat priority areas.

 

“The research environment has substantially altered in the past decade with the withdrawal of funds by traditional investors.

 

“The levy-payer funded research projects facilitated by the plan will be grass roots producer driven and deliver real benefits back to the farm gate.’’

Ends

For further details contact Jed Matz on jmatz@cattlecouncil.com.au or 0407 124 479.

  

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