Beef Industry Strategic Plan (BISP 2020

The fourth Meat Industry Strategic Plan (MISP 2020) was launched on 9 September 2015. The Plan, co-ordinated and compiled by Red Meat Advisory Council Ltd, covers all segments of the beef, sheep and goat sectors and sets out the strategic priorities for the industry as a whole for the coming five years. 

Each of these sectors is developing its own strategic plan as a way of adding further detail to the five ‘Pillars’ of MISP 2020, these being:  Consumer and Community Support; Market Growth and Diversification; Supply Chain Efficiency and Integrity; Productivity and Profitability; and, Leadership and Collaboration.

There are five Discussion Papers (one per Pillar) being used as ‘thought provokers’ for Cattle Council of Australia’s development of the Beef Industry Strategic Plan (BISP 2020) that will sit under MISP 2020.

Considerable work and resources have gone into the formation of MISP 2020. Because of this, BISP 2020 will be designed around the same headings and structure. Under Pillar 1, for example, there are three Priorities:  Welfare of the Animals Within Our Care; Stewardship of Environmental Resources; and Red Meat in a Healthy Diet. Each of these three Priorities is then split into a number of Imperatives. These have all been used in constructing BISP 2020.

Also, the economic analysis behind MISP 2020 has been broken down by sector, providing specific evidence for BISP 2020 as to what can be achieved if certain activities are followed and what might be lost if not. Comparison of activities is expressed as benefit/cost ratios.

The BISP 2020 can be downloaded here.


2019 NTCA AGM and Conference


LIVEXchange 2019

Annual General Meeting and Direct Elections

Cattle Council's 2018 AGM will commence at 8am, Tuesday 20 November, in Ballroom 1, Level 1, Hotel Realm, Canberra, ACT. Nominations for the independent positions on the Cattle Council of Australia board are due by 5pm, Friday 12 October 2018.

Australian Institute of Company Directors Course

Find out more about Cattle Council’s fully sponsored AICD course - a course designed to help develop your skills in corporate governance an contribute to the beef industry in a leadership capacity.

Direct Membership

Register for Cattle Council of Australia Direct Membership.

Beef Industry Strategic Plan

A robust plan aimed at repositioning the nation’s beef industry for long-term profitability has been released by Cattle Council of Australia. Click here to view the plan.