Beef Australia - Beef Week

Beef Week 2018

Australia's national beef exposition is one of the world's great beef cattle events and is held once every three years in Rockhampton, Queensland. Beef Australia's Beef Week for 2018 will be held from May 6 to 12 and will be a celebration of all facets of the Australian beef industry. It will facilitate new trade and export opportunities by exposing the local supply chain to international industry leaders; it will feature more than 4500 cattle from over 30 breeds; a trade fair promoting more than 500 businesses; a symposium, seminars and property tours to deliver new research information to producers; and restaurants, celebrity chefs and cooking demonstrations for visitors to appreciate the quaility and flavour of Australian beef. 

Cattle Council of Australia will have a trade stand at Beef Week in 2018. Council staff will be available to take questions and provide answers to any issues within the beef industry.

Communications and Advocacy Training

Cattle Council is also holding communication and advocacy training for producers at Beef Australia on Thursday 10 May 9-11.30am in the Walter Pearce Boardroom. In this session you will learn about:

  1. The power of proactivity in the communication landscape
  2. How to build meaningful relationships with our consumers
  3. How to build trust using language
  4. How language shapes perceptions
  5. The impact of stories and why we need to tell them.

This training will help producers to tell their stories and educate Australians from non-farming backgrounds about what it's like to live on the land. If you would like to attend please email

More information about Beef Week 2018 can be found here.

Beef Week 2015

Cattle Council of Australia was thrilled to support Beef Week 2015, which provided a diverse range of industry representatives, seminars, events and entertainment throughout the week allowing producers, international delegates and the public the chance to see all things beef! Cattle Council along with AgForce Queensland and James Becker & Co hosted several events to promote Australian beef producers. 

‘Greener Pasture’ Grassfed Dinner

Showcasing Australia’s grassfed beef industry on an international platform, AgForce Queensland and Cattle Council provided Australian grassfed producers and processors the chance to collaborate and discuss areas surrounding the grassfed beef industry.  Many representatives from the grassfed beef supply chain to Australian ministers attended this event to celebrate the uniqueness and success of grass-fed beef in Australia. The night provided networking and acknowledgement of not only the producers and industry leaders promoting Cattle Council's PCAS program but acknowledgement to the winner of the grassfed awards.


Recognition of Service to Grassfed Beef Promotion

  • Grassfed Beef Brand- Cape Grim Beef Tasmania
  • Grassfed Beef Producer- Seven Creek Grassfed Victoria
  • Grassfed Beef Butcher- The Free Range Butcher NSW
  • Grassfed Rising Star- Young Farmers QLD
  • Best Eating Experience: Grassfed Beef
  • Best Eatting Experience- Beef Pure

Presented by Alexei Rudolf principal at Foodservice Connections, LLC, a specialized Foodservice Marketing and Public Relations Consultancy based in the San Francisco Bay.

Alexei provided an overview of the grassfed industry within America and the demand for a grassfed product within todays beef industry. Guests were provided with a tasteful selection of different cuts of beef ranging from eye fillet, cheek to beef heart. Cattle Council and AgForce were extremely pleased with the turn out and look forward to the future of PCAS.  

Future Generations Luncheon

The future generations of the Australian beef industry are successfully contributing to many areas of the Australian beef industry. Our youth are demonstrating international standards within their knowledge and challenging our international partners with their initiative to succeed. To increase the success of our youth, Cattle Council of Australia and James Becker & Co provided young individuals the chance to engage with key industry leaders regarding issues within the beef industry both of national and international importance. This exclusive discussion provided the Future Generation beef youth the opportunity to exchange contacts with other industry personal as well as meet other youth excelling in the industry. Finishing with a beautiful lunch our invited youth walked away with projections for the future, personal progression tactics and long lasting network connections. 

AgForce and Cattle Council trade stand

AgForce and Cattle Council of Australia partnered together to provide a stall for all Beef Week attendees. Throughout the week our stall had Cattle Council staff available to take questions on issues within the beef industry. 

Bruce Vincent Seminar- Beef Beyond 2015 ‘Can we ‘Meat’ consumer’s expectations and our own

Bruce Vincent presented an excellent seminar focusing on consumer expectations, industry venues, social licence and providing a tool kit for producers to assist in engaging with different customer avenues. Not only did Bruce present these issues but a panel also assisted him. 

  • Howard Smith - Cattle Council of Australia President
  • Anthony 'Bim' Struss- AgForce Cattle President
  • Pip Band - MLA Manager of Community Engagement
  • Justin Boshammer - Producer and AgForce Cattle Director 


Right Left

PGA of WA Conference (Perth)

The Botanicals CROWN PERTH Burswood, WA


The World Galloway Congress 2018

Best Western Airport Motel & Conference Centre

Australian Institute of Company Directors Course

Find out more about Cattle Council’s fully sponsored AICD course - a course designed to help develop your skills in corporate governance an contribute to the beef industry in a leadership capacity.

Direct Membership

Register for Cattle Council of Australia Direct Membership.

Beef Industry Strategic Plan

A robust plan aimed at repositioning the nation’s beef industry for long-term profitability has been released by Cattle Council of Australia. Click here to view the plan.