Research, development and adoption committee


  1. Providing recommendations on research and development issues within the grassfed beef industry, with a focus on:
  • improving production efficiency on-farm and relevant off-farm.
  • improving the delivery of research to industry and ensuring adoption programs are an integral component of the research and development (R&D) pipeline.
  • improving live export productivity.
  1. Providing strategic direction and oversight of MLA Research and Development programs that involve grassfed levy expenditure. 


  • Increasing productivity growth and profitability with a focus on market-driven and compliant products.
  • Adoption of innovative practices that increase the number of profitable enterprises across industry. Ensuring enterprise and industry efficiency, and profitability are key drivers to R&D investment.
  • Improve the delivery of research to industry by using tools (i.e. value-based payments) that incentivise higher performance against objectively-measured, market-driven criteria.
  • Improve the business skills in the production sector.
  • Enhancing investment in R&D through fostering improved research capacity and strategic investment. 


The committee’s activities align with the three ‘Imperatives’ from the Meat Industry Strategic Plan (MISP) and the Beef Industry Strategic Plan (BISP2020).
The committee provides:
  • policy advice to the Cattle Council Board
  • strategic direction and oversight of Meat and Livestock Australia (MLA) research and development.
The committee meets regularly via teleconference and four times per year in person.


  • Chairman
  • One representative from each state farming organisation member of the Cattle Council
  • Direct members selected by the board after nominating at the CCA AGM.
  • Members appointed by the Cattle Council Board on the basis of specific knowledge or expertise
  • Chairs of the Northern Australia beef research council (NABRC), Southern Australia meat research counci (lSAMRC) and Western Australian meat research council (WAMRC).

Australian Institute of Company Directors Course

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Beef Industry Strategic Plan

A robust plan aimed at repositioning the nation’s beef industry for long-term profitability has been released by Cattle Council of Australia. Click here to view the plan.