Staff

Margo Andrae, Director of Industry Engagement and Communications 

Margo has extensive experience and networks across primary industries, regional Australia and research environments through positions with local government, universities, research, skills and training environments. Prior to commencing with the Cattle Council she held positions with CSIRO, University of NSW, Rural Industries Research and Development Corporation and QLD Local Government. She has extensive experience in stakeholder engagement, marketing, communications, business development, operations and resource management and is currently completing her MBA through the Australian Graduate School of Management, UNSW.

Margo has responsibility for industry engagement, media and marketing including the Rising Champions InitiativeAustralian Institute of Company Directors Course and the Rural Awareness Tour.  For any media or marketing queries please email commsmanager@cattlecouncil.com.au

Debbie Frater, Office Manager

Debbie is a small acre farmer and producer of Murray Grey cattle and joined Cattle Council in 2006 and has been involved in the cattle industry for the past 17 years. For 13 of those years Debbie was a Councillor for the Royal National Capital Agricultural Society (RNCAS) on their cattle committee running the school and open parader competitions along with junior judging.

Debbie also held the position of Education Councillor coordinating the Schools Workshop Education Day, which invited schools from the ACT and surrounding regions to participate in beef cattle, sheep, wool, alpacas, goats and poultry judging, parading and microphone skills. Both voluntary positions.

Besides running the Cattle Council office, including the human resources and supervision of the accounts, Debbie organises the Cattle Council quarterly board and consultative committee meetings, accommodation and catering plus is PA/EA to the President and CEO.

For general enquiries please email cca@cattlecouncil.com.au

Fernando Mendoza, Director of Policy

Fernando brings to the Cattle Council excellent experience in the meat and livestock industries in Australia and abroad. Fernando’s experience includes beef cattle farming, meat processing for international markets, program management and research and development of policies within industry and federal government contexts. His professional experience is coupled with extensive formal training in animal science, agricultural business administration and project management.

Fernando has a passion for agriculture and enjoys the diversity of working with producers, industry organisations and state and federal governments.

Further contact: policydirector@cattlecouncil.com.au

Will Evans, Policy Officer

Will is a key member of the Cattle Council Policy team and a passionate advocate for the beef industry.  

Whilst Will was born in Townsville he spent most of his teenage years near the Sunshine Coast in South-Eastern Queensland. Coming from a family of scientists and educators Will studied Agribusiness at UQ Gatton where he was president of the UQ Gatton Agribusiness Association.

During this period Will developed a passion for the agricultural community and saw value in assisting the industry advocate for a fairer system of government regulations. He sees better engagement with the broader Australian community as being integral to safeguarding the future of the Australian beef industry and is committed to helping the industry achieve this.

Will currently acts as Secretariat for the Industry Systems and Food Safety Committee

Further contact: policy@cattlecouncil.com.au

Verity Price, PCAS and Policy Officer

Verity is a key member of the policy team but also has responsibility for the PCAS program.  She is a cattle breeder on the side and comes from a prime lamb property outside Crookwell NSW.  She is currently completing a Bachelor of Agriculture Business Management through CSU.

Verity’s focus within the Pasturefed Cattle Assurance Program is the continuous improvement of the operation of the PCAS program. The regular review of the Rules & Standards ensures that PCAS can maintain the highest standards whilst attempting to create a system which can enable grassfed producers the necessary certification to differentiate their product and receive a premium upon slaughter.

Verity is also secretariat to the Marketing and Market Access committee. Together with 18 producers from across Australia the MMAT Committee provide strategic outcomes in overcoming technical trade barriers, marketing of Australian beef both domestically and internationally and represent the public interests in the dietary nutritional value of beef.

Further contact: pcas@cattlecouncil.com.au

Martin Amidy, Senior Policy Officer

Being raised on a mixed grazing property in the New England region of NSW, Martin has always been a strong advocate of grassfed beef industry.

Martin has had a number of roles at Cattle Council over the past five years, including policy development for both the Industry Systems and Food Safety committee and the Research, Development and Adoption committee. Previously Martin has worked as a research manager for a local farming systems group.

Martin completed a Bachelor of Science at the ANU and is currently undertaking a PhD. Martin’s PhD research is assessing the profitability of different grazing management systems in the Central Tablelands of NSW. Martin has a research background in grazing systems management and agribusiness.

Verity is also secretariat to the Research and Development Committee.

Further contact: amidym@cattlecouncil.com.au

Australian Institute of Company Directors Course

Find out more about Cattle Council’s fully sponsored AICD course - a course designed to help develop your skills in corporate governance an contribute to the beef industry in a leadership capacity.

Direct Membership

Register for Cattle Council of Australia Direct Membership.

Beef Industry Strategic Plan

A robust plan aimed at repositioning the nation’s beef industry for long-term profitability has been released by Cattle Council of Australia. Click here to view the plan.