Margo Andrae, Chief Executive Officer 

Margo has extensive experience and networks across primary industries, regional Australia and research environments through positions with local government, universities, research, skills and training environments. Prior to commencing with Cattle Council she held positions with CSIRO, University of NSW, Rural Industries Research and Development Corporation and QLD Local Government. She has extensive experience in stakeholder engagement, marketing, communications, business development, operations and resource management and is currently completing her MBA through the Australian Graduate School of Management, UNSW.

Further contact:

Debbie Frater, Office Manager

Debbie is a small acre farmer and producer of Murray Grey cattle and joined Cattle Council in 2006 and has been involved in the cattle industry for the past 17 years. For 13 of those years Debbie was a Councillor for the Royal National Capital Agricultural Society (RNCAS) on their cattle committee running the school and open parader competitions along with junior judging.

Debbie also held the position of Education Councillor coordinating the Schools Workshop Education Day, which invited schools from the ACT and surrounding regions to participate in beef cattle, sheep, wool, alpacas, goats and poultry judging, parading and microphone skills. Both voluntary positions.

Besides running Cattle Council office, including the human resources and supervision of the accounts, Debbie organises Cattle Council quarterly board and consultative committee meetings, accommodation and catering plus is PA/EA to the President and CEO.

For general enquiries please contact:

Will Evans, Policy Officer

Will is a key member of Cattle Council Policy team and a passionate advocate for the beef industry.  

Whilst Will was born in Townsville he spent most of his teenage years near the Sunshine Coast in South-Eastern Queensland. Coming from a family of scientists and educators Will studied Agribusiness at UQ Gatton where he was president of the UQ Gatton Agribusiness Association.

During this period Will developed a passion for the agricultural community and saw value in assisting the industry advocate for a fairer system of government regulations. He sees better engagement with the broader Australian community as being integral to safeguarding the future of the Australian beef industry and is committed to helping the industry achieve this.

Will currently acts as Secretariat for the Industry Systems and Food Safety Committee

Further contact:

Verity Price, PCAS and Policy Officer

Verity is a key member of the policy team but also has responsibility for the PCAS program.  She is a cattle breeder on the side and comes from a prime lamb property outside Crookwell NSW.  She is currently completing a Bachelor of Agriculture Business Management through CSU.

Verity’s focus within the Pasturefed Cattle Assurance Program is the continuous improvement of the operation of the PCAS program. The regular review of the Rules & Standards ensures that PCAS can maintain the highest standards whilst attempting to create a system which can enable grassfed producers the necessary certification to differentiate their product and receive a premium upon slaughter.

Verity is also secretariat to the Marketing and Market Access committee. Together with 18 producers from across Australia the MMAT Committee provide strategic outcomes in overcoming technical trade barriers, marketing of Australian beef both domestically and internationally and represent the public interests in the dietary nutritional value of beef.

Further contact:

Rowena Martin, Communications Officer

Rowena has extensive experience in communications and stakeholder engagement from her time in the private, public and not for profit sectors. Rowena worked for Rural Industries Research and Development Corporation and the Department of Agriculture and Water Resources prior to commencing with Cattle Council. Rowena is passionate about developing the capacity of people in the Agriculture sector and is completing a masters in Social Change and Development.

Rowena's role is focused on industry engagement, media and marketing including the Rising Champions Initiative, Australian Institute of Company Directors Course and the Rural Awareness Tour.  

For any media or marketing queries please contact: 

Justin Toohey, Advisor - Animal Health, Welfare and Biosecurity 

Justin’s career originated on his family property in the Southern Highlands of NSW, producing comeback wool, prime lambs and cattle.  After completing his undergraduate studies in Agricultural Science, Justin worked for companies in the meat-chicken industry (genetics) and the dairy industry (livestock management).

Following completion of a Master of Economics degree at the University of New England, Justin joined the US Foreign Agricultural Service in the American Embassy, Canberra, then Cattle Council of Australia.  He served the Council as its fifth Executive Director from 1995 until 2002.

Justin has had a long career with the red-meat and livestock industry, including as Company Secretary/Director of CATTLECARE Ltd and Company Secretary of Red Meat Advisory Council Ltd.  He was accepted as a Fellow of the Institute of Company Directors in 1999.




2018 BIGG Conference – Building Resilience

Lambert Estate 55 Long Gully Rd Angaston, South Australia


Breeding Edge Workshop

Alice Springs

Australian Institute of Company Directors Course

Find out more about Cattle Council’s fully sponsored AICD course - a course designed to help develop your skills in corporate governance an contribute to the beef industry in a leadership capacity.

Direct Membership

Register for Cattle Council of Australia Direct Membership.

Beef Industry Strategic Plan

A robust plan aimed at repositioning the nation’s beef industry for long-term profitability has been released by Cattle Council of Australia. Click here to view the plan.