Meat Standards Australia™ (MSA) is a beef and sheepmeat eating quality program that labels beef and sheepmeat with a guaranteed grade and recommended cooking method to identify eating quality according to consumers perceptions.
The Consumer Standard
Over 70,000 consumers have participated in MSA consumer testing, providing scores on 520,000 beef samples from 52,000 individual cuts to establish the standards.
All participants in the program are Licensed to use the Trade Mark, and Certify products via an approved Quality Management System in accordance with the MSA Standards Manual. Licensees are subject to independent annual random audit programs for compliance to the Standards.
For further information go to www.mla.com.au.